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    "Paranormal Activity" scares up box office win


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    "Paranormal Activity" scares up box office win Empty "Paranormal Activity" scares up box office win

    Post by Nancy

    Sun Oct 25, 2009, 1:06 pm EDT
    LOS ANGELES (Reuters) -

    "Paranormal Activity" scares up box office win Paranornal-pd

    Low-budget fright film "Paranormal Activity" scored a kill over the sixth picture in the perennial "Saw" franchise, with a pre-Halloween weekend box office draw of $22 million.

    Lionsgate's "Saw VI" took in $14.8 million.

    "Paranormal" went into wide release by Paramount after playing to sellout crowds at midnight-only screenings over the past few weekends in a handful of markets determined by online balloting.

    Taking a page from the playbook of 1999's underground smash "The Blair Witch Project," the Viacom Inc unit is letting the fans do the marketing through such social-networking sites as Twitter. Its own marketing costs have been minimal.

    Paramount bought the $15,000 movie last year at the Slamdance Film Festival, an indie rival of the concurrent Sundance festival in Utah.

    Lionsgate is a unit of Lions Gate Entertainment Corp.

    Last weekend's top movie, "Where the Wild Things Are," which was adapted from the acclaimed Maurice Sendak children's book, dropped to the No. 3 spot with $14.4 million.

    "Wild Things" was released by Time Warner Inc unit Warner Bros Pictures.

    (Reporting by Deena Beasley; Editing by Eric Walsh)

    Source: Yahoo! News
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